Wellness  ·  Beauty  ·  Grooming

Empowering
Entrepreneurs.

Est. 2014

We were
founders first.

Eric and Myriam Malka, founders of Strategic Brand Investments

Strategic Brand Investments was founded by Eric and Myriam Malka, entrepreneurs behind The Art of Shaving — built from one New York store into a global brand acquired by Procter & Gamble / Gillette.

We were founder and operators first. We've built brands, scaled teams, and lived through the real decisions founders face.

When we partner with a company, we bring more than capital — we bring expertise, relationships, and the conviction to build alongside the founders.

Three principles.

01

Founder Excellence

We back founders with an obsession for the product, strong execution instincts, and relevant industry or entrepreneurial experience. The right founder is the most important variable in any investment we make.

02

Brand Power

We look for brands with a distinctive identity — a clear point of view, strong design language, and an emotional connection with consumers. Brand is not marketing. It is the business.

03

Product Differentiation

We invest in brands that offer true differentiation — through formula, claims, performance, or experience. Clean, high-performance products with impeccable packaging and compelling storytelling that consumers love.

Great founders building
great brands.

View all
Niccolo Bencini, Barberino's co-founder
Michele Callegari, Barberino's co-founder
Men's Grooming
Barberino's

Italian-born barbershop brand redefining the men's grooming ritual — heritage craft meets modern premium positioning.

Jack Henry founder
Clean Grooming
Jack Henry

Minimalist men's grooming built on clean ingredients, honest pricing, and no compromises.

Soft Services founders
Body Care
Soft Services

The body skin experts — prestige-positioned care for the skin category that beauty forgot.

If you are building something exceptional, we want to hear about it.

We review a small number of opportunities each year. We respond to every inquiry personally.

Start a conversation