Formulation
Formulation
At SBI , we offer a comprehensive, step-by-step approach to transforming a product idea into a market-ready innovation.
With expertise in green chemistry, we provide hands-on support in research and development, product formulation, ingredient sourcing, sustainable packaging, manufacturing, and regulatory compliance. Our deep industry knowledge and commitment to clean, high-performance formulations help brands create science-backed products that meet consumer demand for transparency, sustainability, and safety. We provide access to extensive network of vetted partners specializing in the full supply chain, ensuring a seamless and responsible product development process.
For the past 30 years, our mission has been to develop clean, effective products using science-backed natural ingredients and 100% pure essential oils. It's our belief that most synthetic ingredients, derived from petrochemicals and commonly found in personal care products, harm both human health and the environment. Only 1% of all synthetic ingredients are properly tested for safety, and we carefully select only those proven safe for our formulations.
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Capabilities
Ingredient Sourcing
Natural, clean, safe synthetic alternatives to petrochemicals
Formulation Assessments
Expert evaluation of product compositions
Custom Formulation & Reformulation
Plant-based, medical-grade, and environmentally conscious product development
Cosmetic Product Development
Full regulatory compliance integration
Regulatory Services
Testing documentation and export certification
Product Testing
Comprehensive safety and efficacy validation
Clinical Studies
Scientific research and evidence-based formulation
Sustainable Packaging Solutions
Sourcing of eco-friendly stock and custom options for both primary and secondary packaging
Capabilities
Ingredient Sourcing
Natural, clean, safe synthetic alternatives to petrochemicals
Formulation Assessments
Expert evaluation of product compositions
Custom Formulation & Reformulation
Plant-based, medical-grade, and environmentally conscious product development
Cosmetic Product Development
Full regulatory compliance integration
Regulatory Services
Testing documentation and export certification
Product Testing
Comprehensive safety and efficacy validation
Clinical Studies
Scientific research and evidence-based formulation
Sustainable Packaging Solutions
Sourcing of eco-friendly stock and custom options for both primary and secondary packaging
Myriam Zaoui-Malka
Chief Science Officer
Myriam Zaoui-Malka is a trailblazer in clean beauty and sustainable product innovation, with over two decades of experience as a clean formulator and an early pioneer in Green Chemistry. Combining her expertise in formulation and product innovation with a commitment to a toxin-free, plant-based lifestyle, Myriam has built successful beauty and wellness brands that reflect her holistic approach to health and sustainability.
With more than 25 years of knowledge in herbology, Ayurvedic and Chinese medicine, nutrition, aromatherapy, and product formulation, Myriam’s dedication to natural remedies began with co-founding The Art of Shaving. To support her vision, she established a state-of-the-art laboratory, where she developed groundbreaking products that reshaped the grooming industry. Following the acquisition of The Art of Shaving by Procter & Gamble, Myriam spent three years consulting with P&G’s R&D team, gaining extensive experience in upstream product development formulation, and testing.
Her entrepreneurial journey continued with the co-founding of Strategic Brand Investments (SBI), a purpose-driven angel fund that supports emerging brands distinguished by their use of high-quality natural ingredients, impeccable packaging, and compelling brand stories. Through SBI, Myriam provides hands-on guidance in product development, sustainability, and brand-building strategies.
Myriam spent several years in the dermatology field developing medical grade brands learning the science backed beauty and acquiring deeper knowledge about the skin’s functions, conditions, and aging process.
This period deepened her understanding of skin health and contributed to her expertise in holistic beauty. Her passion for clean, transparent product formulation inspired the creation of Ingredients®. Through this brand, she redefined the standards of clean beauty, crafting products rooted in purity, sustainability, and integrity.
Her extensive industry experience spans every critical aspect of building a successful beauty brand—from understanding the science behind skin health to sourcing sustainable ingredients and packaging, formulation, manufacturing, regulatory compliance, and bringing launch-ready products to market. Myriam’s holistic and innovative approach continues to shape the future of beauty and wellness.